Why Friends and Family Fundraising is Hard
Pre-seed founders often run into challenges raising the first dollars into their startup from fri...

Board vs. Advisory Board: Responsibility vs. Governance
Founders often confuse their Advisory Board with their Board of Directors. While there’s sometime...

Start with 10M shares. Yes, Ten Million.
Using equity to strategically incentivize your early team is essential for most startups’ success...

Co-Founders vs. Founding Team Members: The difference is in both Equity and Expectations.
Define roles and commitment levels before discussing equity. Founders work full-time and commit f...

Traction Is Validation You Don’t Control
If you’re going to raise money from professional investors you’re going to hear one word a lot: t...